A common question Etsy newbies have when looking at their Etsy stats is what’s the difference between views and visits.

Understanding your Etsy stats is important because they can give you insight into how your shop is doing and what you need to work on.

Keep reading to learn the difference between views and visits and how you can analyze them to better your shop!

What’s the Difference Between Visits and Views

Visits are the number of people that look at your shop. While views are the total amount of times people clicked on your listings.

When a person clicks on one of your listings, that counts as one view and one visit. If they go on and check out ten more of your listings in that same session, it would count as one visit and eleven views.

Basically, visits are how many customers came to your shop and views are how many different products they looked at.

For this reason, your visits will always be lower than your views.

Does Etsy count your own views?

Etsy does not count your own views towards your stats if you are logged in to your account. Etsy also filters out bot traffic so your visit count may decrease at the end of the day.

How many views a day on Etsy are good?

There’s not a concrete answer for this one. Your main goal should be getting enough views to make sales every day.

The average conversion rate is 1-3% meaning for every 100 shoppers that come to your shop, 1 to 3 people will make a purchase.

If you’re a beginner on Etsy, focus on getting at least 100 visits to your shop.

Now let’s talk about some common scenarios Etsy sellers face and my suggestions on what to do.

What to Do If Your Views Are Low

Having low views on Etsy can be disheartening but don’t worry! There are things you can do to improve your traffic.

If this is your first time selling on Etsy or your shop is less than 2 months old, don’t worry so much about traffic.

It takes time for the Etsy algorithm to rank your products so they can be found in search results.

I’ve had products in my Etsy shop not sell well at all at first, but start selling well six months down the road.

For low-traffic shops, here are some tips to get more potential buyers to your Etsy shop.

• Learn Etsy SEO: Make sure you’re using long-tail keywords in your listings to help the right customers find your products.
• Improve Your Listing Photos: Your thumbnails HAVE to look good or people will not click on your listing. Experiment with different thumbnail designs.
• Start Pinning: Create Pinterest pins promoting your Etsy listings and schedule them on Pinterest or Tailwind.

A big mistake printable sellers make on Etsy is not doing product research to find low-competition products.

Getting your products on the first page of Etsy search results can be difficult if you’re competing with thousands of other Etsy shops selling similar items.

Check out my masterclass if you want the product research strategies that got my printables shop to 6-figures!

When You Have Lots of Views But No Sales

You are already halfway to success since you’re getting traffic! Now, you have to figure out what’s keeping people from choosing your listing over others.

If you’re getting at least 100 visits a day, but you’re not converting any sales, assess the things below.

• Look at your pricing: Compare your prices with competitors’ listings to ensure they’re competitive. Are you priced too high? Too low? Price your products somewhere in the middle. Don’t sell your products for super cheap or people may think they are low-quality.
• Re-evaluate your offer: See whether your products offer comparable value to those of your competitors. For instance, if most shops offer planners in 3 different sizes and colors then you need to compete with that.
• Check your description: Answer any questions shoppers might have in your descriptions. Many customers won’t take the extra step to message you a question.

Hopefully, now, you understand the difference between Etsy views and visits! Views show how often people click on your listings, and visits show how many people check out your shop. Every month, you should analyze your shop stats to see how you can improve!