Are you thinking about opening a second Etsy shop but don’t know if it’s allowed? I’ll get straight to the point…yes it is!
However, there are some things you need to know so none of your shops are shut down so keep reading!
Can You Have Multiple Etsy Shops?
Yes, you can! There is no limit on the amount of Etsy shops you have.
How to Open a Second Etsy Shop
You will need a different email address for each Etsy shop you open. Etsy does not allow you to run multiple shops from one Shop Manager (which can get annoying!)
Opening a second Etsy shop is a straightforward process. First, log out of your existing Etsy account. Click “Sign In” and then “Register” and Etsy will guide you through the setup steps.
You’ll need to choose a unique name for your new shop and fill out basic information about yourself and what you’ll be selling.
Having trouble deciding on a name for your new shop? Read this!
Rules for Opening a Second Etsy Shop
When it comes to opening a second Etsy shop, there are a few important rules to keep in mind.
One, you cannot sell the same items in multiple shops. Your new shop should have distinct products from your current one.
You can sell the same type of digital product across multiple shops but it cannot be the same designs or listing photos.
Two, your new shop should comply with Etsy’s policies and guidelines, just like your current shop does.
Lastly, a rule that many Etsy sellers don’t know about! Etsy wants sellers to be transparent and requires you to disclose all of your Etsy shops in your public profile of each account.
If one of your shops violates policies and gets shut down, all of your Etsy shops may be shut down, so follow the rules!
Should I Open a Second Etsy shop?
If you’re undecided about opening another Etsy shop, here are some pros and cons to consider.
- Niche-specific shops tend to do better than general shops. Most people open a new shop when they want to focus on a new niche or product. It’s better to have one shop that sells party invites and a second shop that sells printable planners than to sell those completely unrelated products in one shop.
- More passive income! If you’re doing things right, you can have multiple shops paying you every week.
- Faster success! You can use your knowledge from your first shop to make your second shop profitable faster.
- It can be challenging to grow and manage two Etsy shops at one time. I would wait to open a second shop until your first shop is making consistent daily sales.
- Splitting your time between shops may cause one shop to be neglected. Be sure you’re ready to add new listings, do SEO, customer service, etc. for all of your shops.
- If you do social media marketing, you will have to run multiple social media accounts. I’ve only ever used Pinterest to market one of my Etsy shops and making new pins for one shop was daunting enough.
- Switching back and forth to different Etsy shops on one browser is annoying.
I have multiple Etsy shops because I wanted to sell products in different niches. I tend to get bored designing the same thing over and over, so having multiple shops gives me more creative freedom.
I would NOT open a second shop if you do not have a good handle on the essential Etsy skills…product research, product design, and Etsy SEO.
If you’re not making sales with your first shop, you’re probably lacking one of those skills and you’ll have the same mistakes with your second shop.
Can I Have 2 Etsy Shops Under One Account?
No, you’ll need to make a new account for each Etsy shop you open.
It can be annoying to keep logging in and out of accounts when you have multiple shops. Instead, use different web browsers for each of your shops.
Can I Use The Same Bank Account for Multiple Shops?
Yes, you can use the same bank account for multiple Etsy shops.
However, it’s essential to keep track of your earnings and expenses for each shop separately for accounting purposes.
Can I Log into Multiple Shops on the Etsy Seller App?
Managing multiple Etsy shops is easier on the Etsy seller app. You can log into multiple accounts on the app and easily switch between shops.
The Etsy app does not have all the same features of logging in from a desktop but you can check your stats, message customers, and edit listings from your phone.
At the end of the day, only you can decide if you are ready to take on a second Etsy shop!
Go for it if you’re itching to break into a different niche or your first shop is doing well and you know you can build another profitable store.
On the flip side, starting a new Etsy shop may not be a great idea if you’re short on time or don’t have the energy to run multiple shops.
I hope this post puts you one step closer to making the right decision for you!