So you’re trying to figure out how to make daily sales on Etsy? I know how frustrating it is to work on your Etsy shop 24/7 but not see the results you want.
Etsy is a huge marketplace with lots of competition but you definitely can make yourself stand out and wake up to passive income every single day!
Selling on Etsy is like a jigsaw puzzle and you have to have all the pieces working together to succeed.
Here are the best ways to increase your sales on Etsy that you can start implementing today!
1. Do Product Research First
A huge mistake Etsy beginners make is creating products based on what they like.
They create based on what they think will sell rather than get some cold hard facts on what is actually selling.
When you do product research you should be looking for how many people are searching for a product each month and how competitive the product is.
You don’t want to make a product that is being sold by 100,000 other Etsy shops already. It’s really hard to win that fight and be seen high up in the Etsy search rankings.
You also don’t want to create products that no one is searching or wants to buy. No interest = no sales = sad you!
The fastest way to do product research is to use a tool like eRank or Alura.
I have eRank’s paid plan for only $6 a month and it’s well worth the investment. You can use the Keyword Explorer tool to find new product ideas and see how viable they are.
2. Keywords Are Your Best Friend
You’ve probably heard the term “SEO” when it comes to your listings and it’s super important you get good at it.
SEO, or search engine optimization, is just how the Etsy algorithm learns what your product is and who to show it to.
Think of the Etsy algorithm as a clueless toddler. You have to teach it what your listing is about but once it knows you’re selling bachelorette party invitations it will include your listings in the search results of anyone searching for that.
You want to be using keywords in your title, description, and tags to rank for as many different keyphrases as you can.
Pro Tip: Type your product in the Etsy search bar and see what keyphrases auto-populate. Include those variations in your title and tags!
3. Use Different Fonts
When I scroll through printables on Etsy, I often see the same 4 script fonts from Canva being used.
I absolutely love Canva for designing but one quick way to separate yourself from the competition is to use a font that no one else is using.
My favorite place to get commercial-use fonts is Creative Fabrica.
With their membership, you can download as many commercial-use fonts and graphics as your heart desires. They have all kinds of pretty fonts to choose from and your font choice can take your printable to the next level!
It’s usually $29/month but at the time of writing, you can get an annual membership for under $100 when you use my link!
4. Use Gorgeous Clipart
I have a scavenger hunt that sells very well and I attribute it to the beautiful watercolor clip art I used.
Etsy customers especially are looking for aesthetically-pleasing designs.
It also helps not to be using the same elements from Canva that everyone else is using!
The watercolor clip art I used was included in my Creative Fabrica membership but you can also buy clip art individually.
5. Create Products In-Trend
So you want to be different, but not toooo different. When you do your product research, make note of what color palettes, design elements and fonts you see being used.
Other shops are designing products that way for a reason…it sells!
You want to make products that are on-trend but a little different than what’s already on the market.
Please don’t straight copy other people’s designs. You’ll go to Etsy jail. Jk, but seriously no one likes a copycat!
6. Attention-Grabbing Listing Photos
Your listing photos are what need to grab a browser’s attention and entice them to click on your listing! They MUST look professional or you’re going to lose out to your competition.
Make sure you’re using the right dimensions (I use 3000 x 2400 pixels on Canva)
Clearly show your product off and make sure to include that it’s a digital product in your listing photos.
Trust me, someone will buy a printable and expect something in the mail so be proactive.
Your listing photos should tell customers everything they need to know because folks don’t really like reading the description.
Things to Include:
- Product Images
- Product Sizes
- Digital Product Reminder
- How to Download Their Order
- Related Product Promotion
Pro Tip: Creative Fabrica also has cute mockups that you can use for your listing photos!
7. Write Keyword-Rich Descriptions
The first two sentences of your description should include the keyword you most want to rank for.
Ex. “These bachelorette party games will take your celebration to the next level! These printable bach party games can be enjoyed by women of all ages!
This helps both Etsy and Google learn what the heck your listing is all about. Remember that SEO we talked about?
Further, while not everyone reads descriptions, some customers do! Use your description to share how your product will make the customer’s life better.
Also, share what they’ll get after purchase, product sizes, how to download their order and link to any related products.
8. Figure Out Your Work Flow
This is important because Etsy is a numbers game after all. The more listings you have up, the more chances you have to make sales.
That said, figure out the best way to maximize your time and get up as many listings as you can.
I recommend working in batches and doing one task for several products at once.
For instance, research new products on Monday, design 5 products on Tuesday, make listing photos for those 5 products on Wednesday, and do your keyword research and listing writing on Thursday.
You should also be setting weekly goals and planning out what you’ll do each day to keep yourself on track.
9. Get Some Expert Help
Have you been trying like crazy to see more Etsy sales but you’re still not seeing any results?
Pick one person to follow and invest in their program! It’s okay to take a shortcut and learn from someone who is where you want to be.
And I’m not saying it should be me but I think I’ve done pretty well if I do say so myself.
I started selling on Etsy in July 2020 and have over 11,000 sales as of September 2022.
Wanna know how I got here?
My Passive Income with Printables ebook details my entire strategy and will set your shop up for success!
10. Use Pinterest for More Traffic
Pinterest is a great way to drive more traffic to your Etsy shop, especially when you’re new.
Now that I’m 2 years in, I rely almost solely on SEO for my traffic but in my first year, I definitely was a Pinterest girlie.
I would spend a day every week or two creating a bunch of pins and then scheduling them out on Tailwind. Tailwind would then post my pins for me over the next few weeks.
The amazing thing about Pinterest is that pins live a long time and can still send you traffic even years later. The time investment 100% pays off with Pinterest!
11. Ask for Reviews
It’s rough starting out with no reviews but it won’t be that way forever. When you get sales, personally message every customer asking if everything was okay with their order and telling them how much you’d appreciate a review.
Customers don’t often leave a review but a personalized follow-up may help your chances.
Reviews make your shop more trustworthy so work hard to get your first ones quickly!
12. Run 24-hour Sales
Running 24-hour sales can help you get some sales due to the feeling of scarcity. Customers don’t want to miss out on the sale so they’ll buy right now!
And don’t worry you don’t have to cut into your profits running sales. Simply mark up everything in your shop by the amount you’re discounting.
So, if you want to sell an item for $4 and run a 20% off sale, change the price of your item to $5.
Etsy also does that “sale ending…’ countdown to further increase the feeling of urgency.
17. Give Shoppers a Deal
Your goal here is to get customers to spend as much money with you as possible.
A great way to do this is by offering a discount if they buy a certain number of items or spend a certain amount of money.
When I started offering 25% off any purchase of 3 or more items, I started getting more multi-item orders! Cha-ching!
18. Create High-Quality Products
You can have 500 listings up and get views daily, but you’ll never make a sale if those products are not designed well.
Your designs have to at least be as good as your competition. Make sure that you’re using enough white space, there are no typos and it’s a product you’re proud of selling.
If you struggle to design from scratch, consider buying PLR templates that allow you to edit and sell them as your own!
PLR products are also just a great way to get more products up in your shop quickly.
19. Fill Out Your Shop Sections
This step is forgotten by many but makes your shop look more legit! You should fill out your about me section, shop policies and have a shop logo and banner.
Etsy shoppers want to connect to store owners so show some personality in your shop biography!
Pick a couple of these tips to implement immediately and go do the thing! Selling digital products on Etsy is truly a great passive income stream so don’t give up on your shop!
It usually takes a couple of months to start seeing daily sales on Etsy but you can see results even faster with the right help!
May your Etsy app always cha-ching!